---
title: "Marketing's Claude Code Moment - Coming Soon?"
canonical_url: https://enterprisealignedai.com/blog/marketings-claude-code-moment
md_url: https://enterprisealignedai.com/blog/marketings-claude-code-moment.md
last_updated: 2026-08-20
author: "Aparna Sinha"
category: "ROI & Measurement"
substack_url: https://enterprisealignedai.substack.com/p/marketings-claude-code-moment-coming
tags: ["marketing AI", "go-to-market", "knowledge graphs", "data enrichment", "agentic AI", "Cohesity", "Sumble"]
---
[![Marketing's Claude Code Moment - Cohesity & Sumble](/images/episodes/ep6-cohesity-sumble-og.jpg)](/episodes/marketing-ai-with-cohesity-and-sumble/)

Carol Carpenter, Chief Marketing Officer of Cohesity, is inundated with AI offerings for marketing. Almost all of them want the same thing from her, and her answer is no.

> "The challenge in the market is literally I get 10 solicitations a day. There's a new AI tool every day."
>
> — Carol Carpenter, [26:34](https://youtu.be/JVO3V2rORhg?t=1594)

> "If I have another vendor come to me and say, 'Yeah, you just have to feed your data into our…' No. I don't need 10 different agents… We want to have a way to keep our data proprietary, maybe build a knowledge graph, and then feed all of that into workflow tools."
>
> — Carol Carpenter, [36:14](https://youtu.be/JVO3V2rORhg?t=2174)

## Carol's team Builds and Buys AI

Cohesity has adopted AI top down and bottom up, internally and externally for their customers. In marketing, Carol's team built its own agents for translation and brand compliance for example. They use Copilot, ChatGPT, Claude and Gemini across the org, and outreach.ai on the GTM pipeline. Tokens are their internal currency now.

The ROI per project is higher but tangible gains are in the 10-20% range overall.

> "Depends on the project, but anything that saves is good so it's 10 to 20%."
>
> — Carol Carpenter, [13:30](https://youtu.be/JVO3V2rORhg?t=810)

The most promising projects are improving lead conversions at the bottom of the funnel, but these require pristine data, domain knowledge and human creativity. A person has to know the ten reasons a customer buys and the moments of truth for a buying committee that spans CIOs, IT ops, CISOs and security ops.

> "So now, you look down the funnel where the rubber meets the road, are these converting? It just is requiring a lot more work than we anticipated in terms of training and the setup."
>
> — Carol Carpenter, [14:10](https://youtu.be/JVO3V2rORhg?t=850)

## Anthony Goldbloom thinks the missing piece is data

Anthony founded Kaggle, the world's largest data science community, and sold it to Google in 2017. Kaggle has had tremendous impact on Machine Learning with its famous competitions - Greg Brockman, now president of OpenAI, learned machine learning competing in Kaggle competitions. Kaggle is also a public data platform, which is what sowed the seed for Anthony's latest startup - Sumble.

> "My co-founder and I left with this vision that we were gonna start the world's best data vendor, an AI native data vendor. We think that hard grounded facts are going to be a huge part of the LLM ecosystem, and we are starting off with a focus on data for go-to-market teams."
>
> — Anthony Goldbloom, [04:55](https://youtu.be/JVO3V2rORhg?t=295)

Sumble curates a pristine dataset about all the companies in the world, and provides it to Enterprises so their go-to-market agents can have a hard-grounded corpus with deep information about their customers.

## His bet is that this solves Carol's problem

Anthony is betting the pipeline agents fail because of what they (don't) know, and that better data can supercharge the creativity of Carol's team.

> "We're there to put the creativity into practice based on real robust knowledge of what's happening into the company. You can come up with a very creative strategy. We can help you actually execute on it."
>
> — Anthony Goldbloom, [21:31](https://youtu.be/JVO3V2rORhg?t=1291)

So what's different about Sumble? A conventional tool could tell Carol that her customer prospect uses a competing backup product. Sumble would say 400 teams at Wells Fargo care about backup, 20 use Commvault, 50 use Cohesity, and which of them is in a buying window!

> "It's one thing to know the footprint of a company's tech stack, but even better if you can know they're in a buying window. If they're using Commvault and that team is also doing a cloud migration at the moment, their architecture is changing, that is an amazing moment to rip out a legacy player."
>
> — Anthony Goldbloom, [16:11](https://youtu.be/JVO3V2rORhg?t=971)

## Sumble's Moat: is difficult to build knowledge graph

The work is mining public sources and then cleaning them without stopping.

> "We clean data all day long. My dream is that one day this will be the most pristine data set. It's quite hard to do."
>
> — Anthony Goldbloom, [24:25](https://youtu.be/JVO3V2rORhg?t=1465)

> "We will never miss a job post. Because we just think job posts are gold. Other crawlers, if I miss 20% of job posts, so be it. We have a rule, we do not miss job posts."
>
> — Anthony Goldbloom, [19:46](https://youtu.be/JVO3V2rORhg?t=1186)

Job titles keep drifting, from SalesOps to RevOps to GTM engineering, and every drift has to be resolved before a fact is usable.

## And they never take the private data

Sumble does not ask Carol for her customer records. The clean public corpus goes into the warehouse the enterprise already owns and enriches what is there.

> "The approach that Cohesity and others are taking where they put everything go-to-market related into a data warehouse is probably 70% of the value you would get if it was structured as a knowledge graph."
>
> — Anthony Goldbloom, [29:07](https://youtu.be/JVO3V2rORhg?t=1747)

This is an exciting new approach to making agents more effective and more efficient and most importantly amplifying the creativity of your marketers. Carol argues that only her team has the domain expertise and creativity required to achieve the results Cohesity needs, no AI can replace that. But with the constantly updated, deep knowledge graph from Sumble, Marketing may soon be reaching its Claude Code moment.

Watch the episode for much more on data, knowledge graphs, agents, and how to build an enterprise grade system for go-to-market engineering.

📖 [Full episode](https://enterprisealignedai.com/episodes/marketing-ai-with-cohesity-and-sumble/) with timestamps, key takeaways, and show notes.