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Logitech's Award-Winning AI Share of Voice, Mastering Agentic Commerce with Typesense

Host Aparna Sinha sits down with Deepa Shekhar, Director of E-commerce Technologies at Logitech, and Jason Bosco, CEO and Co-founder of Typesense, for a two-sided look at agentic commerce. Deepa lays out her framework of three tracks of agentic commerce, distinguished by where the transaction happens and who owns the consumer experience, and walks through the composable architecture and content strategy that helped Logitech.com win the 'Growth Engine' award in Semrush's inaugural 2025 AI Visibility Awards for Consumer Electronics, measured across thousands of real prompts in ChatGPT and Google AI Mode. Jason brings the view from underneath the stack: why the search and retrieval layer is the most underestimated piece of the agentic commerce stack, what most teams get wrong when they reach for a vector database before they've gotten lexical retrieval right, and how Typesense scales to 10B+ queries a month as the open-source alternative to Algolia and Pinecone. The conversation gets into the fragmented product catalog and commerce protocols (ACP, UCP, MCP), real-time inventory and post-purchase gaps, legacy OMS and WMS constraints, emerging efforts like OnX, and the financial guardrails, auditability, observability, and verification work that agentic commerce still has ahead of it.